How do you make a vision statement a living document that shapes the actions your department takes?

It appears to me that creating a vision statement is really easy; but creating one that is a living document and shapes the actions of a department will take some careful planning if it is really going to be used for its intended purpose of defining a path necessary for success.

There are numerous steps that will increase the chances that a vision statement will shape the actions of a department.

· Bringing together employees in the creation process and seeking their input is crucial. If there is company “buy-in” to the vision then the statement is much more likely to shape the actions that the department takes. If the company is creating a vision statement just for the sake of saying that they have a vision statement then it is much less likely that the document will do much more than collect dust.

· The vision statement needs to be clear and more than just a cliché.

· The goals of the department/company need to be aligned with the vision.

· Make sure that when the vision statement is created that it is easily and frequently seen by the employees. This helps serve as a reminder of what everyone should be collectively striving for in regards to the big picture of the company.

I find that in working with and leading a coaching staff it is essential to make sure that everyone is comfortable with the direction that you are trying to take them. I am not saying to be wishy-washy and change your goals or focus because of dissenting voices; but it is important to listen to everyone’s take and let them know that you truly are taking their input and not just giving them lip service.

When the vision statement is worded in a way in which the company can agree with then it is time to publicize it, discuss it, and make sure that all involved are implementing it. When that is happening then you have made a vision statement which is a living document and can shape the actions of a department.